Are you following along with my 12 Actionable Steps to Get Your Website Done? I’ve been using the same process to tackle my own site redesign—and we’re more than halfway there!
Last time, we covered the 5 stupidly simple pages your website needs. Today, we’re diving into the part that trips up most people: writing the actual content.
So go ahead—open a fresh Google Doc or your favorite word processor. Add a heading for each of your five main pages, and let’s get this content flowing.
Remember: we’re focusing on copy, not design—yet.
Step 7: Write All the Content
Here’s what you’ll need for those five essential pages, with real-life notes from my own process.
Home Page
Summarize who you are, what you do, and why it matters.
Think of your homepage like the trailer to a great film. It should give your visitors a preview of what your site (and your business) is all about—and guide them to dive deeper where they’re most curious.
Mo’s tip: I’m tightening up my homepage content to make my services ultra-clear. I want visitors to know exactly what I do in just a few seconds.
About Page
Share your story in a way your ideal clients will connect with.
Skip the corporate jargon. Be human. This is where you get to talk about your background, your values, and what makes your business unique. The more real you are, the more relatable you become.
Mo’s tip: I’m keeping my original story here. It resonates with people—and it still feels true to who I am, even years later.
Services Page
Explain not just what you offer, but what your clients really get.
This is about more than deliverables. What transformation are you creating? What pain points are you solving? Spell it out in plain, compelling language.
Mo’s tip: I’ve been refining this page to make it more outcome-focused. I want potential clients to feel seen and understood.
Portfolio Page
Tell the story behind your work.
Yes, visuals matter—but context sells. Highlight the challenge, explain your approach, and show off the results. Consider writing full case studies that position you as both a designer and a problem-solver.
Mo’s tip: I’m building out my own Webflow portfolio with a case study format. I love what Think Baseline and Intend Creative are doing with theirs.
Contact Page
Tell people exactly how to reach you—and what to expect.
Want them to fill out a form? Book a discovery call? Email you directly? Say it clearly. Bonus points if you make this page feel as inviting as the rest of your site. If you’re based in a physical location (like me in Oslo), include that too.
Mo’s tip: My contact page is working pretty well, but I’m giving the headline a refresh to make it a little more “me.”
Need a Second Brain on Your Content?
Some of my website copy is getting an outside perspective from my go-to copywriter—because great websites are a team sport.
If you want your content to connect and convert, I’d love to be part of your process. Webflow design, strategy, content structure—I’m here to help.
Let’s bring your message to life.
Ready when you are.
