There’s someone I need you to meet:
Google.
Getting on Google’s good side is one of the most powerful marketing moves you can make for your business. And the best part? You don’t have to cold-email, network at awkward mixers, or attend another Pampered Chef party out of guilt.
You can build a relationship with Google without leaving your desk. No small talk required.
But—like any worthwhile relationship—it takes some intentional effort.
Years ago, I invested in SEO and started showing up on the first page for keywords like “Webflow designer Oslo” and “Webflow developer Oslo.” That didn’t happen by accident. It happened because I helped Google understand who I am and what I do—consistently.
Want Google to send ideal clients your way, too?
Start by laying the foundation for strong SEO with content marketing that works.
Step 1: Build a Website Google Loves (Hint: Start with Webflow)
Your content needs a solid home. That means your website should be fast, responsive, structured correctly, and easy for both humans and search engines to navigate.
Here’s how to make your Webflow site SEO-ready:
Make Your Site Responsive
Google prioritizes mobile-first design. If your site isn’t responsive, it’s almost invisible. Webflow makes responsiveness easier than ever, so use that to your advantage.
Optimize Your Meta Tags
Every page should have a unique title tag and meta description—crafted with both clarity and keywords in mind.
Instead of keyword-stuffing, write for your audience. For example:
“I’m Mo Dyani, a web designer & developer in Oslo. I create beautiful, high-performing Webflow websites that help businesses grow.”
Readable = clickable. And clickability drives rankings.
Use Clear Structure & Semantic Tags
Webflow allows for great control of your HTML structure. Use proper heading hierarchy (H1, H2, H3, etc.), and make sure your pages are logically organized. This helps Google understand what your content is about—and helps users, too.
Don’t Forget Local SEO
If location matters to your business, include it in your titles and content. “Webflow designer” is broad. “Webflow designer in Oslo” is specific—and more likely to get you found by the right people.
Step 2: Create & Share Consistent, Valuable Content
A well-built website is just the start. To stay on Google’s radar (and climb up the rankings), you need to regularly publish relevant, helpful, keyword-rich content.
Translation: Blog. And do it with intention.
Stick to a Schedule
Google rewards fresh content. Blogging once a year won’t cut it. Aim for monthly or bi-weekly posts. Choose a cadence you can commit to and stay consistent.
Offer Value, Not Just Opinions
Your blog isn’t just a digital soapbox—it’s a resource. Every post should help your reader solve a problem, answer a question, or understand a concept.
Think:
- What does your audience Google at 11 p.m.?
- What pain point can you help them avoid?
- What do they need to know to trust you?
Keep It Relevant
You’re not writing about polar bears. You’re writing about what you do and what your clients need. If you’re a Webflow developer, talk about Webflow. UX trends. SEO tips. How to launch a high-converting site.
Your content should answer the exact questions your prospects are asking.
Supercharge Your Blog with SEO-Driven Strategy
Here’s how to make sure your blog is working with Google, not against it:
Use Categories & Tags
Categories group content into buckets (think: Web Design, Branding, Client Tips). Tags connect related ideas (like “Webflow animations” or “SEO best practices”). This structure helps both readers and search engines find what they need faster.
Link Thoughtfully
Link to your guest posts, podcasts, interviews, and other published work. This boosts authority and connects all your digital efforts under one hub—your website.
Also: guest post for other sites in your niche. Backlinks from reputable sources still matter for rankings.
Write Smart Headlines
Include your target keywords in your blog titles where it makes sense. Don’t overdo it—but do think like your reader. What would they type into Google?
Example:
Bad: “Some Thoughts on Web Design”
Good: “5 Common Webflow Mistakes (And How to Avoid Them)”
Final Thought: SEO Takes Time—but It Works
Getting noticed by Google doesn’t happen overnight. But with a solid Webflow site and a consistent content strategy, you will start to see results.
It’s worth the effort. SEO has brought me amazing clients, long-term partnerships, and a steady stream of leads—without ads, cold calls, or algorithms changing every five minutes.
If that sounds good to you, commit to your SEO strategy.
Write. Publish. Optimize. Repeat.
And when it pays off?
It’ll be the best friendship you’ve ever built online.
Want help crafting high-performing Webflow content or an SEO-ready site? Let’s talk.
