EarthThreads —
Enhancing design for a sustainable textile company.

Role
Visual Design
Web Design
Challenge
Earth Threads aims to be transforming waste into premium-grade fiber, yarn, and textile products.
I scoured the web for ideas to revamp the site's structure and improve its overall design.


Comprehending the website's goals
In this particular project, we had the objective to design a better visual experience around the new content and some key elements of the business, such as:
- The product should be simple, concise and honest
- Knowing and understanding their market
- It is the people who make their business
- A simple way to get in touch with clients

We established a visual style and applied it to all new content while emphasising their products and their benefits. We chose a minimalistic style with soft textures, and incorporated imagery of nature to reflect the company's eco-friendly philosophy.















